About Artificial Breakdown
Artificial Breakdown is about making AI a little less overwhelming and a lot more useful. We cover the wild, the practical, and the occasionally absurd, from how AI is reshaping marketing to the ethics questions nobody quite agrees on yet, with the odd knock knock joke along the way. Artificial Breakdown is a production of ZGM Modern Marketing Partners, a full-service agency based in Calgary with offices across western Canada.
Curious
We explore AI with genuine wonder, no hype, no fear-mongering.
Cautious
We consider the ethics, the impact, and the real human implications.
Creative
We find fresh angles and make complex topics actually enjoyable.
Meet the Host
Pete Bishop
HostPeter Bishop has been in tech and marketing long enough to remember when "digital transformation" was the buzzword everyone was sick of. Now it's AI. As the CIO at ZGM, he's positioning the agency as one of Alberta's leaders in AI-augmented marketing, building custom agents, automating workflows, and helping organizations figure out what any of this actually means for their business. He hosts the Artificial Breakdown podcast and speaks nationally on AI adoption. He also judges for Applied Arts and the Digital Marketing Association and sits on various advisory boards including the Canadian Marketing Association.
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