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Born & raised here in Calgary. Over 2 decades in the advertising game after reading ‘Hey Whipple’ and getting my foot in the door at McCann back when it was still called MacLaren McCann West. I've also worked at TAXI, WAX, and now Trigger. I've been pretty obsessed with AI (specifically image generation) since I got my first taste of the Midjourney beta back in March of 2022 and realizing that nothing would ever be the same. It has completely changed how I work and continues to do so as new models and methods are continually evolving and improving. What a time to be alive!